Karachi: foodpanda has partnered with Reckitt to raise awareness about breast cancer in Pakistan. The MOU for the partnership was signed recently, under the terms of which both parties will make a donation for every unit of Veet sold till October, 2023 through pandamart.
More specifically, foodpanda and Reckitt will donate Rs 2 for every Veet unit sold on the platform for the next 1 year with combined contributions going towards fighting breast cancer. foodpanda will also endeavor to create awareness about the partnership with its user base and spread the word about the social impact of purchasing Veet through pandamart.
Speaking on the occasion, the Director pandamart, Ibad Ahmed shared, “In Asia, Pakistan has the highest rate of breast cancer; to put it in numbers 1 in every 9 women in Pakistan has a lifetime risk of being diagnosed with breast cancer. Most cases go unnoticed due to late diagnosis and delayed referral to appropriate facilities. Given the stigma attached to breast cancer in our society, foodpanda along with Reckitt is playing its part to raise awareness and help women examine themselves as the first line of defense against breast cancer.”
The Director Marketing APAC foodpanda, Javier Mauricio Delgado Granados, shared the same sentiment and said, “Through this partnership foodpanda and Reckitt will break the taboos surrounding breast cancer and encourage women from all walks of life to examine themselves and seek help if they notice any changes to nip the bud. Breast cancer, if diagnosed in earlier stages, is very much treatable and promises a full recovery, but the longer you take to diagnose it, the more complicated the treatment becomes and reduces the chances of a full recovery.”
Kashan Hasan, CEO, Reckitt Pakistan says, “In Pakistan breast cancer is still a taboo subject for many. You don’t need to be a woman to be diagnosed with Breast Cancer. Raising awareness is the first step towards the fight against this ailment. Hoping that this collaboration can contribute in helping our communities overcome the most basic task of diagnosis. Only with early diagnosis can we help save precious lives.”
The ceremony was attended by the members of higher management of foodpanda and Reckitt along with dignitaries from the corporate and media spheres in Pakistan.